Platform Mechanics9 min readJuly 2026
How Perplexity Chooses Which Sources to Cite
Perplexity's 6-stage pipeline: its own 200B-URL index, hybrid BM25+dense retrieval, freshness weighting, schema advantage — and how to win at each stage.
Read the full guide →Platform Mechanics9 min readJuly 2025
How Does ChatGPT Pick Which Brands to Mention?
The 7-stage retrieval pipeline behind every ChatGPT citation — classify, fan-out, filter, fetch, chunk, score, cite — and exactly how to win each stage.
Read the full guide →GEO10 min readJuly 2025
GEO vs SEO: What's Actually Different?
One discipline, two scoreboards. What Google's own patent reveals about how AI answers are assembled — and the two-stage model that explains why brands with great rankings still get zero AI citations.
Read the full guide →AI Brand Mentions7 min readJuly 2025
Why AI Engines Cite Other Websites When Talking About Your Brand
Gemini mentioned my brand for 'pain management' — but cited a 3-year-old press release, not my website. What that taught me about how AI engines learn brand associations.
Read the full guide →AI Visibility11 min readJuly 2025
What Is AI Visibility? The Complete Guide for SaaS Brands
AI visibility measures how often your brand appears in ChatGPT, Perplexity, Gemini, and Claude answers — and why that traffic converts at 20%+ compared to 2–3% for organic search.
Read the full guide →GEO12 min readJuly 2025
What Is Generative Engine Optimization (GEO)? A Complete Guide
GEO is how brands get cited by ChatGPT, Perplexity, and Gemini. Learn what it is, how it works, and why specific pages convert at 20%+ from AI traffic.
Read the full guide →